Getting more referrals from your Psychology Today profile

Your profile is a landing page

For many therapists, the Psychology Today profile brings in more first contacts than their own website. It deserves the same care: a clear photo, a first paragraph written to one person, and an easy next step.

Write to one reader

Directories reward specificity. "I help adults with anxiety that shows up at work" reaches someone; "I treat anxiety, depression, trauma and relationships" reaches no one in particular. Say who you help, with what, and what a first session feels like.

Lead with the first two sentences

Most visitors read the photo, the headline and two sentences. Put the person you help and the change they want in those two sentences, not your degrees. Credentials matter, but they belong below.

Make the next step tiny

The gap between "reading your profile" and "sitting in a session" is where clients are lost. A booking link that works without a login, or a response the same day, turns interest into a consult. If your EHR gives you a public booking page, put that link everywhere your name appears.

Keep it honestly current

Openings, fees, insurance, telehealth or in-person: when these are out of date, the wrong people write and the right ones don't. A five-minute review each month keeps the profile working.

We keep a longer, step-by-step version of this in our free Psychology Today profile guide.